Except stuff like this can really hurt companies who are being legit as well.
This website is open to everyone, including other companies.
>That Sony is making ponies? Who cares?
Who cares? Everyone competing with Sony. There's this thing called 'trade secrets' and they're important for a reason. If your competitors know everything you're doing then they know how to cut you off before you do it. Sure, to you or I it's just 'Oh look, Sony is making a pony movie! Woo.'
But to Warner Bros., for example it's "Okay, we know what movies they have in the works. They're going to be releasing an animated film around this time. We need to get a popular animated franchise and build a film to release around the same time to compete." etc. It can be devastating for business. Legit business.